Our customers are about 90% professional operators in the graphic arts, mainly printers who take advantage of Pixartprinting services for jobs which they are not able to complete on their own, because they do not have adequate technology or production capacity to fulfil the need of extremely short time deliveries.
Pixartprinting is a pure web-to-print company. Customers can view the offer exclusively online, select products of interest, and proceed directly to the guided and completely free purchase procedure, and send the order through a printable file. In order to break down the barriers that still exist for some categories of users, still reluctant to shop online, Pixartprinting has strongly focused on the development of its customer service face to humanise the service offered virtually on the web.
Telephone customer service, which talks to customers in their language, is today operating in those countries where the ‘virtual shop’ is active: Italy, France, Spain, Portugal, U.K., and Germany. We offer our customers local telephone numbers with native speakers. Alongside there is an online chat service, a fast and immediate support for the web-to-print users, when using the virtual showcase.
Our customer focus is also reflected in a philosophy that the company calls ‘friendly reprinting policy’: Pixartprinting offers to reprint jobs which, according to the customer, have some problems, even if it may result from an error upstream and not attributable to the company. From this behaviour stems the high level of customer loyalty.
Customer satisfaction is based on different factors: excellent quality, on time delivery and competitive pricing.
Pixartprinting addresses the European market as a multinational reality capable of ‘speaking the language’ of each country, both literally and figuratively. For this reason, the company has created ‘virtual stores’ for each country considered commercially interesting at the time, with customised workflows. Each of them has a local domain. At the moment the web site is available in: Italian, French, Spanish, Portuguese, English, German, Dutch, Swedish, Russian, Romanian and Polish.